Salaam Cola, the halal-certified beverage brand founded by British-Pakistani entrepreneur Aykiz Shah, has officially launched in Pakistan.

The company’s arrival marks another important step in its international expansion after entering several global markets over the past two years.

What Is Salaam Cola?

Salaam Cola was first introduced in Ireland in late 2023 and has since expanded to several countries, including the United Kingdom, the United States, France, Germany, Singapore, and Malaysia.

The brand has gained global attention by combining its business strategy with humanitarian causes and social responsibility.

Why Has Salaam Cola Gained Popularity?

Unlike traditional soft drink companies, Salaam Cola has built its identity around supporting humanitarian causes, especially relief efforts for conflict-affected communities.

The company says 10 percent of its earnings are dedicated to charitable projects in:

• Palestine
• Syria
• Yemen
• Lebanon

According to the company, these contributions support projects related to education, healthcare, food assistance, shelter, and reconstruction efforts.

A Different Choice for Pakistani Consumers

Salaam Cola enters Pakistan at a time when consumers are showing growing interest in local and alternative soft drink brands.

The company believes its message of ethical consumption and social responsibility could attract Pakistani consumers, especially because public support for Palestine remains strong in the country.

The brand is positioning itself as more than just a beverage by connecting its products with values that many consumers care about.

Focus on Product Quality

Along with its humanitarian message, Salaam Cola is also competing on product quality.

The company says its drink is:

• Halal-certified
• Made with cane sugar
• Free from high-fructose corn syrup
• Designed to offer a smoother taste

These features are intended to provide consumers with an alternative to mainstream cola brands.

Could Pakistan Become a Production Hub?

At present, Salaam Cola products are manufactured in Turkey.

However, the company has indicated that it may establish regional production centers in the future to improve supply chains and reduce costs.

If Pakistan becomes one of these production locations, it could further strengthen the brand’s presence in the local market.

Conclusion

The official launch of Salaam Cola in Pakistan adds a new player to the country’s beverage industry. With its combination of halal certification, humanitarian messaging, and alternative branding, the company is aiming to attract consumers looking for products that reflect both quality and social values.